The Qixi Festival, known as China’s traditional Valentine’s Day, carries the beautiful expectations and romantic sentiments of countless couples. In this season filled with love, Nanwang has meticulously designed a series of exclusive Qixi packaging, skillfully blending traditional charm with modern design to add a unique touch to the celebration.
Emotional Value: The Key to Standing Out
Emotional value is increasingly becoming a critical factor driving consumer decisions. According to iResearch’s "2025 China Emotional Consumption White Paper," 78% of Gen Z consumers are willing to pay a premium of over 20% for products that offer "emotional resonance." McKinsey research also indicates that the emotional economy is expected to exceed ¥4.3 trillion in 2024–2025, with an annual growth rate of 37%. Once perceived as "irrational" and "niche," emotional consumption has now evolved from a small trend into a powerful force, becoming a key driver of domestic demand and firmly taking center stage in the consumer market.
Consumers are increasingly favoring brands that create festive experiences, and traditional holidays present excellent opportunities for targeted marketing. Eco-friendly Qixi-themed packaging serves as a powerful tool to enhance product competitiveness, creating a strong festive atmosphere that captures consumer attention and drives sales. Whether for coffee shops, dessert stores, or gift shops, such packaging adds value to the brand, allowing consumers to immerse themselves in the romance of Qixi while making a purchase. For consumers, this packaging is more than just a container—it acts as a bridge to convey love, carrying thoughtfulness and deep emotion, making gift-giving more meaningful and ritualistic.
Nanwang – Qixi Limited Edition
The soft gradient pink background creates a warm and romantic atmosphere. The multi-layered heart design at the center resembles a beating heart, radiating love and warmth.
The elegantly crafted birds beside it symbolize the magpies that form the bridge for the Cowherd and Weaver Maid, representing happiness and reunion. The minimalist magpie and starry river elements delicately adorn the packaging, blending tradition with contemporary aesthetics.
The tote bag design is equally sophisticated. Its simple yet elegant silhouette, combined with refined handles, offers both functionality and style. The prominent "Valentine's Day {Qixi}" text highlights the festive theme.
The heart pattern on the tote bag harmonizes with the design on the paper cups, ensuring visual consistency. Whether carrying thoughtfully prepared gifts or delicious sweets, it enhances the emotional experience of giving.
This Qixi Festival, let Nanwang’s packaging serve as a bridge for brands to convey love to consumers. Through love and design, we co-create romantic moments, making every gift meaningful and memorable.
Looking ahead, Nanwang will continue to innovate, delivering exquisite packaging designs for more holidays and occasions, making everyday life more wonderful and the world a better place.
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